National Media Services Inc

Sounds from....The Kitchen?

2009-09-18T10:31:00.004-04:00

5-String Banjo Master, Walter Hensley has once again entrusted the studios at National Media Services to revive a classic piece of “Hensley” bluegrass history. Having recently mastered the compilation album, “From the Hills,” a collection of Walter Henley favorites from two previously released albums (Rebel Records and Capitol Records), Walter asked us to revive this session containing rehearsal tracks recorded almost 40 years ago.

Walter was not quite certain what he was sending to us, but he knew that at one time this master reel contained at least part of the rehearsal, recorded on ¼” tape, using a single microphone, in his brother’s (Jim Hensley) kitchen. Jim who engineered the session also served as a member of the group playing the guitar. We were pleasantly surprised to find a well stored tape showing very little signs of wear or corrosion, and thanks to Jim, it was stored tails out. This was instrumental in helping us to revive this 7 track piece of history to its original beauty. I still think he is pulling our leg. It is amazing how incredible this recording sounds, especially considering the configuration. Walt, Are you sure you didn’t have another microphone set up somewhere? It just goes to prove how many times we in our modern day, state of the art facilities can “over think” situations in the studio.

Members of the band were: Frankie Short, mandolin. KO Campbell, electric bass (YES, I said ELECTRIC bass). Walter Hensley, banjo (Nice Hair Walt). Jim Hensley, guitar.
Unfortunately “Sounds from the Kitchen” is not scheduled for release, That’s my name for the session. Walter can’t dream of releasing a rehearsal to the public. This shows what a perfectionist he is. Don’t worry; I’m trying to talk him into including at least one track on a future album.

Walter Hensley is considered by many bluegrass legends, to be one of the greatest instrumentalists in the history of bluegrass music, and it is a fact that he has been instrumental himself within the genre. In 1959, Walter was the first banjo musician to play at Carnegie Hall with Earl Taylor and the Stoney Mountain Boys, and in 1964 he recorded the first solo banjo LP ever produced by a major record label (The 5 String Banjo Today, Capitol Records.)

To hear samples of Walter’s genius playing, or to purchase “From The Hills” a compilation of Walter Hensley masterpieces, mastered by National Media Services, click here.

Or I’m certain that Walter would love to have you drop by and pay him a visit. http://www.myspace.com/walterhensley

We are proud to have Walter as another loyal customer, but we are even more proud to have him as a friend. Walter, it was a pleasure to work with you again, Thank You.

Will Shenk
Chief Engineer, National Media Services, Inc.
613 N. Commerce Ave.
Front Royal, VA 22630
(540) 635-4181

National Media Services in the News

2009-07-22T13:41:00.001-04:00

An article published in Americana Ryhthm Magazine's July/August issue.

July/August 2009

Good Or Bad, Music Makes A Lasting Impression
By Greg Tutwiler

Most active groups try to cut a CD about once a year. Often, they like to schedule that to coincide with the holiday season / new year. That way, their playing schedule for the upcoming year can support the new music project. Of course, the band hopes you will enjoy the new music enough that you would consider taking home a copy of their new CD.

How does that whole process work? I’ve been involved in the music industry in some fashion since I was a teenager. And now as a publisher of a music magazine, I’ve always been fascinated with the process of making and distributing music. Things have changed dramatically in the last dozen years, especially in this economic choke hold we find ourselves in.
Maybe you’re a member of one of the many music groups who read this magazine. Possibly, either you’re preparing to record a new project, or putting one together for the first time. Either way, I’m guessing you might be as curious as I, and are interested in
the process.

I invited a good friend of mine, Mark Tobosky, who is a project consultant with National Media Services in Front Royal,VA, to answer some questions for me, and tell me more about their CD replication company. (You can also view the back page of this issue
to see their full page ad all about the services they offer.)

I posed this question to Mark; “I'm in a band – we have a fan base and want to have a CD for sale at our gigs. We have a pretty good recording of the group already, How can you help me?”

“While the advent of digital downloads has been a huge advantage to the independent artist, most still need a product to sell at gigs and through internet retailers. Manufacturing can be a challenging endeavor to the beginner and veteran alike. Questions often arise concerning mastering, graphics, packaging and marketing. We guide clients through the manufacturing process from start to finish.”

Mastering Is The Key
National Media Services offers complete recording and mastering facilities. “If you have a good mix and haven’t mastered your recording you’re selling yourself way short,” Mark said. “Depending on your genre, your recording has to sound as “clean”, “dynamic”, “hot”, “full” and “big” as anything you hear on the radio. Mastering in this definition is referring to
the final step in your musical production before it goes to manufacturing. From project studios to professional facilities, the independent artist to the major record label, mastering is understood as being an essential process in the completion of any
musical production, and is the final step that will make your mixes sound bigger and better. A combination of
the right hardware, software, and most importantly, the trained ear is utilized in this process.”

Design And Presentation
You’ll be helped in the design process by their professional graphic designers as well. You can send pictures, credits and even a stick figure sketch and they’ll bring it to reality, complete with bar code, shrink wrap and ready to put on the shelves and sell at your gig! If you have your own graphics no problem! They can accept them in many formats and have templates for all the
products we manufacture. If you want something other than the traditional plastic jewel box, you’ll find their line of Earth Friendly board packages to your liking. And if you want to do something totally custom, they probably can do it! Most bands want additional promotional materials too. They can also provide all your needs from posters and postcards
to t-shirts and even magnetic signs.

I can't afford 1,000 CDs --can you still help me?
“The statement we’ve heard during our over 30 years in the manufacturing business is this: I don’t need 1000 CD’s. I only need a couple hundred. How many indie artists, bands, filmmakers and small businesses need or can afford to make 1000 pieces? And the big guys doing the manufacturing set their prices up so that it doesn’t pay to get less than 1000,”Mark told me. “And if you need less than 500 pieces, you’re sent to an automated web site and spend hours uploading music files, “trying” to design your
package, only to hit the send button and hope for the best. In fact, in many cases it’ll cost you more to send your master and speak to a human being. If your project needs to be “Retail Ready” you may be disappointed. Many of the short run online services are laser printed inserts and fall far short of the professional “retail ready” look you need in today’s indie market. National Media Services has the latest in digital offset printing technology in house, enabling us to print “better than” offset quality printed products on demand, and in small quantities. We can do as little as 50 pieces. Our “retail ready” packages are complete with bar coding and shrink wrap. Why spend $1000’s when you can spend $100’s and get promotional materials as well? The way I see it, it’s better to get a 150 pieces, posters, bumper stickers and t-shirts, and have enough money left in your pocket to pay for gas to get to your gig.” And most orders will be ready to ship in five business days or less from final approval.

First And Lasting Impressions
“In the independent market, first impressions are everything. Granted, the quality of your product (the music, media content etc.) has to be a given, but it’s what the potential customer sees that makes the biggest impact. How many times have you bought a CD because the cover was cool? From our experience, one of the best things you can do is let a professional graphic artist design your project. Give them the basic information, ideas and imagery to work with and let them do what they do best…be creative!
An unbiased take on your music and image can do wonders. As musicians, we tend to get too close to our own project and that can limit your view from a commercial standpoint. Also, when things tend to go wrong during production, it’s typically due to graphics
not being supplied in the proper format or specs. This can cause delays and cost you money.” “Your music needs to sound as good on a clock radio as it does on a great stereo system. The levels, spacing, continuity and “feel” of your CD has to be consistent with major label releases. Again, as with graphic design, an unbiased set of ears will typically yield results that go far beyond your expectations.”

Compliment your CD with promotional items. T-shirts, stickers and posters are revenue makers you shouldn’t ignore. Being able
to get all these things done at a reasonable price and in small quantities is a huge benefit to the independent artist struggling to
make ends meet during these difficult economic times.

Give Mark a call at National Media Services and let the experienced staff in every department help give you a product you’ll be proud to offer your fans. You can reach Mark at (540) 635-4181 (ext 241) or at www.NationalMediaServices.com.

Barbershop!? I thought it was a recording studio!

2009-07-10T18:11:00.011-04:00

Members of the barbershop quartet Four Man Vocal Band, along with their coach, after wrapping a recording session with Will Shenk at National Media Services. Pictured L to R: Randy Lazear, tenor; Dave Cureton, bass; Bob Bates, lead; Larry Walker, baritone; and their coach, Joe Cerutti. Joe is Musical Director of The Alexandria Harmonizers, the chorus of the Alexandria, VA, Chapter of the Barbershop Harmony Society.

The Harmonizers bill themselves as “the premier a capella show chorus of the DC Metro area,” and have won four international barbershop chorus championships. All members of the quartet have performed with The Harmonizers at venues including Carnegie Hall, Kennedy Center Honors and the White House.

Both the quartet and Will found it very helpful to have Joe in the Control Room during the session, coaxing the best out of the foursome.

In its current iteration, Four Man Vocal Band has been together for more than seven years, though the quartet has been active far longer than that. The quartet rehearses in Front Royal because its members live in Fairfax County and Massanutten. They’ve performed at First Night Alexandria and at National Harbor as well as in Winchester, Berryville and Front Royal. Their next local performance is Saturday, September 19th, at Front Royal Presbyterian Church on Luray Ave. To inquire about booking Four Man Vocal Band, contact Larry Walker.

Will Shenk
Chief Engineer, National Media Services, Inc.
613 N. Commerce Ave.
Front Royal, VA 22630
(540) 635-4181

Miracles Do Happen

2009-06-30T16:03:00.002-04:00

As the 4th of July holiday approaches, the number of calls from artists and bands needing product for a holiday gig increases tremendously! Here it is the 30th of June and we've fielded at least a dozen calls from people needing product for the 4th of July! Now we're fast, faster then many CD/DVD manufacturers. Most of our products are ready to ship in 5 business days or less from your approval but there are times you may need it faster!

Fortunately for a few, we'll be able to have product for them and there's a couple that dropped of their master today and will have product tomorrow!

I've seen amazing things happen concerning turn time here at National Media Services so if you have what seems to be an impossible situation, give us a call! Since we do everything in house......Miracles DO Happen....

www.myspace.com/nationalmediaservices

http://www.facebook.com/profile.php?id=613895820&ref=profile

It's Time to Promote Your Business!

2009-03-08T15:06:00.005-04:00

This appeared on my desk this week... It's been around for awhile, but ever so true...

There once was a man who lived by the side of the road and sold hot dogs. In fact, he sold very good hot dogs. He put up highway signs telling people how good his hot dogs tasted. He stood by the side of the road and called out, "Buy a hot dog, mister?" And people bought his hot dogs. They bought so many hot dogs the man increased his meat and bun orders. He bought a bigger stove so he could meet his customers demands.

And Finally, he brought his son home from college to help out in the family business. But something happened. His son said, "Father, don’t you watch television or read the newspapers? Don’t you know we’re heading for a recession? The Middle East situation is unstable and the domestic economy is getting worse. And the father thought, "My son’s a smart boy. He’s been to college. He ought to know what he’s talking about." So the man cut down his meat and bun orders, took down his highway signs, and no longer stood by the side of the road to sell his hot dogs. His sales fell almost overnight. "You’re right, son," said the father. We certainly are in a serious recession."

Marketing Moral: If you stop selling your customers today, they may stop buying from you tomorrow!

An effective and economical way to start promoting is using full-color postcards. They work -- call me (Mike McCool 540-635-4181 ext 246)and let's discuss how National Media Services can help you promote your business.

Audio Books - 5 Unheard of Uses

2009-02-26T10:51:00.004-05:00

Five Reasons to Listen to Audio Books You May Never Have Thought Of

The typical hardcover or paperback book is not going anywhere. The format shows no signs of ever dying off, even after considering the many technological advances made in recent years. It would, however, be foolish to deny the obvious and not so obvious benefits of listening to audio books. Here are some ways audio books could be put to use:

1. Do you like reading poetry? Then experience it in the way it was meant to be experienced: with your ears! Back in the good old days, it was not uncommon for poets to recite their works before a swooning audience. The great Irish poet and playwright, W.B. Yeats, was said to have written poetry in such a manner that, when vocalized, it would have a certain effect on the ears of its hearers. If you like the writings of T.S. Eliot, there is actually available a recording, on compact disc, of Mr. Eliot himself reading his own poetry. It’s obviously a fascinating investment for fans of Eliot. It’s only one in a series called The Voice of the Poet.

2. Fight road rage while listening to audio books—seriously. Statistics show that violent crime resulting from what is commonly known as “road rage” has increased tremendously over the past couple of years. If you happen to be one of those individuals with a bit of a mean-streak when behind the wheel, then don’t take to the boulevard without Waitley’s Optimal Stress Reduction in your passenger seat—or simply check out a few of the innumerable audio book titles available from an audio book rental club or in your local book store in the self-help section

3. Revisit the “Golden Age of Radio”. It is now possible to find a vast array of classic radio dramas on compact disc. Fans of The Shadow radio program have known this, and are undoubtedly pleased. Also, if you happen to like The Twilight Zone television series, then try to get your hands on a copy of The Twilight Zone Radio Dramas—Lou Diamond Phillips and Adam West are among the talent contributing to these programs.

4. Struggling in child-rearing? Audio books just might be part of the solution. Harry Potter and the Order of the Phoenix is a hit with the kids (just as every other Harry Potter book has been); and an obvious choice might be an audio book from the Lord of the Rings series—these classic Tolkien works are available in abridged and unabridged editions.

5. Learn another language… in your sleep. When you fall asleep your brain doesn’t just turn off. On the contrary, research has shown that the sleeping brain does receive, process and perhaps even store information. So why not use your good nights sleep effectively by listening to one of the many foreign language audio books. And while this technique may not be the only means of mastering a second or third language, it will make things a little bit easier.

If these uses don’t seem practical to you, they might put you in the mindset to think of your own ways to utilize audio books. And although some may say that listening to audio books is no substitute for reading, the growing popularity of audio book rental services such as Jiggerbug.com may eradicate paper books completely or at least come close!

Want your own audio book? We can help. National Media Services can help you from recording, production, artwork & manufacturing... all done in-house. Ready to convert an older audio cassette program to CD? Repackaging some of your older program will breath new life into them and start making the income once again. Let us help you.

Full-Color T-Shirt Printing

2009-01-24T13:12:00.001-05:00

One color? No more. Don't settle on just one color when now you can have all the colors. Full-color sells and so will your shirts.

Don't pass up the opportunity to be selling T-shirts at your events. When people love you, they want more of you to take home with them, so give them full-color T-shirts.

Now with our new full-color, direct to garment printer, you can can have short-run T-shirts for about the same costs of 1-color shirts. Here's the sweet spot -- they can full fully customized -- everyone can be different, if that's what you want. Try different designs and colors to see what sells the best. No more inventory setting in the garage or basement that won't sell. Now ask your screen printer to do that!

Direct to the shirt - No transfer or decals!

Check it out!

12 x 18 Full-Color Posters

2009-01-24T12:44:00.007-05:00

These are not produced on a color copier, but printed on our state-of-the-art digital offset press.

Looking for professionally printed postcards, posters, stickers, business cards, greeting cards, T-Shirts, and flyers. Quick turn-around. Only need a few? No problem! You can get as few as 50.

• Full Color Printing
• Heavy weight paper
• Upload or Mail Artwork
• 5 business days or less production
• 24 hour rush production available
• UV coating available

Click here for pricing. 100 start at only .79ea

All posters are offset printed on 100# text gloss premium paper, 4/0
Other weights available. 12x18 posters include white border around image. If you want your image to bleed off the edge, then select 11x17 posters.

Communicating with Memos

2009-01-23T11:23:00.002-05:00

Whether they’re sent to a digital or physical in-box, memos still play an important role in the daily communications of most companies. Before you hit “send” or fill your coworkers’ in-boxes, take a moment to decide if a memo best serves your needs. If a face-to-face meeting would be quicker than sending a memo, or if you have a lot to say, then hold a short meeting instead. If you do decide a memo will be the best course of action, here are some ways you can make sure your memos are accomplishing their goals:

• Include the date, the recipient’s name,and your name at the top of every memo you send.

• Begin with a sentence explaining the memo’s purpose.

• Keep the memo short. Use active verbs and only include information vital to understanding the meaning of the memo. If you think you’ll need to explain in greater detail what you are writing about, include a request for a meeting.

• Conclude the memo with a call for action. If you want the recipient to contact you or to save the memo, put those instructions in the memo. Even if no action is required, make sure you mention that, too.

• Save a copy of the memo for your files. This way, you will have something to refer to when someone has a response or a question about the memo.

In a Bind? We’ll Get You Out

2009-01-22T11:39:00.002-05:00

Problem-solving skills are a must when you work in the media or printing industry. If you’re having a difficult time with your printing project, give us a call. We’d love to help you sort it out.

Business Quotes

2009-01-22T11:35:00.000-05:00

“You’ve got to say, ‘I think that if I keep working at this and want it badly enough, I can have it.’ It’s called perseverance.” — Lee Iacocca

“In business, you don’t get what you deserve, you get what you negotiate.” — Chester L. Karrass
“It is a fine thing to have ability, but the ability to discover ability in others is the true test.” — Elbert Hubbard

“There is nothing so useless as doing efficiently that which should not be done at all.” — Peter Drucker

Brochures: Empower Your Customers

2009-01-19T17:22:00.008-05:00

Trade shows, sales calls, and front lobby displays would feel incomplete without the presence of a quality brochure. Whether yours is a product- or service-focused company, a brochure will help you accomplish your ultimate goal of increasing profits. Building the right brochure takes some careful planning.

Here are some tips to get you headed in the right direction:

• The front panel. Your brochure doesn’t accomplish its goal if it never gets opened. The front panel of your brochure must give the reader a reason to continue reading. Eye-catching graphics and intriguing text will serve to grab the reader’s attention and pull them into the rest of the piece. Spend extra time crafting this part of your brochure.

• The inside. There are a few different ways you can structure your brochure based on the fold you choose. A simple half-fold will give you a brochure that looks like a book. In the tri-fold brochure, the left and right flaps open to reveal the message inside. And the z-fold results in an accordian-like brochure. The fold of your brochure has a significant impact on the look, feel, and functionality of the piece, so it is worth spending some time deciding which option is best for your brochure.

• The back panel. No matter what style of fold you choose, you will end up with a back panel. This is a great place to put your company’s contact information, or to provide the reader with a “special offer” coupon. Include some sort of action step to encourage the reader to interact with your company. Doing this will give your brochure the ability to not only inform potential customers, but empower them to do business with your company.

Let us take care of all your printing needs. Contact us today.

Guess Who I Am

2009-01-19T16:06:00.005-05:00

This woman was born June 5, 1951 on the South Side of Chicago. Her parents were Russian-Jewish immigrants. She attended the University of Illinois at Urbana-Champaign where she studied social work. In 1973, she moved to Berkeley, California with a group of friends and took a job as a waitress at the Buttercup Bakery.

She dreamt of one day opening her own restaurant, and was given a $50,000 loan by a sympathetic bakery customer to make her dream a reality. After only three short months, she lost all her money when she was swindled by the Merrill Lynch broker she was working with. Knowing she would never make enough money to repay the loan while working at the bakery, she decided to pursue a career with Merrill Lynch.

She remained with the company until 1983 when she left to take a position with Prudential Bache Securities. In 1987 she opened her own financial planning firm in Emeryville, California. After 10 years, and the publication of her second personal-finance book,she stepped down as director of her firm to focus on her speaking and writing careers. Her success in these areas led to a position as the host of a weekly television show on CNBC and another show on QVC.

You may recognize her from the closing line of her show: “People first, then money, then things.” This woman is none other than Suze Orman.

Postcard Printing and Designs

2009-01-17T11:25:00.002-05:00

To get your business noticed in a highly competitive market, you must make a bold business statement with postcard printing and designs. The most noticeable--and least likely to be tossed--postcards are those with full color and eye-catching designs. In creating your postcard, make sure the recipient can easily read your message without unnecessary clutter.

If you're in the type of business where there are several similar businesses in your area, you must have an attention-getting advertising strategy. Getting--and staying--a step ahead of the competition can often make the difference in the survival of businesses of any size, particularly small businesses. If you have a home business, it's very important that you advertise in a way that gets you in the minds of potential customers or clients.

Bold Postcard Printing and Designs

Postcard printing and designs can help you launch a major advertising campaign that can have a dramatic effect on your business. Let pictures speak and use bold letters in your design. Your prospective clients are more likely to remember a picture than a slogan, so take advantage of the high-end graphic designs that are available at most postcard printing companies.

The type of font plays an important role in getting your message across. Some fonts are flowing and easy to read, while others appear cluttered. Look at your postcard design at a comfortable distance and make sure it can be read easily. You want to remove any obstacle to catching the attention of your targeted audience.

Business postcard printing can help you create an effective marketing campaign to promote your business or services to the public. In fact, many companies routinely send out postcards as a way of promoting special events or discounts to potential customers. You must provide a postcard that gives the customer the feeling that your company is better than the competition, and offer an incentive to frequent your business.

Postcards can be especially effective when employed as appointment reminders. Physicians, dentists, legal services, salons, and others routinely take appointments far in advance. Since most people are rather busy, it's easy to forget an appointment--and that can be costly for the provider. Sending a postcard reminder is an easy way to prevent missed dates, as well as a valuable investment.

Business Postcard Printing Tips for Success

Printing in vivid color gives postcards dynamic eye-catching appeal, making it hard to just toss them in the trash as unsolicited mail. Your message will be clearly defined on the postcard. Whether you're reminding your clients or patients of upcoming appointments or events, or you're reaching a new customer base, use tastefully designed business cards. You want your audience to see you as a high-quality business professional.

Even though it costs a little more for printing and postage, a larger size business postcard, such as 6 1/8 by 11 1/2 inches, will give room for a detailed message and dramatic graphics. Using color on one side and printing in black and white on the other will help in cost reduction to stay within a budget.

Small orders are no problem. Call us, we can help with your postcard marketing.

A Solid Choice for Business cards

2009-01-17T11:09:00.002-05:00

In order to keep pace with today’s busy world, you go out with a potent handy tool. It must be so accessible that you can put them in your pocket. Tiny yet powerful, what do you think will it be?

Whether you are a businessman, lawyer, doctor, engineer, model, musician, marketing analyst, you are definitely in need of business cards. Let’s face it, we cannot cope up just by talking the whole day. Our facilities are limited thus, we have to extend them through the help of marketing tools.

Business cards are powerful in the sense that it can transmit valuable information by just handing them to individuals. Whether you know them or nor does not matter. What matters is that you give them to the right recipients.

Who then, are the right recipients? They can be your prospective clients or customers, your friends, your associates and employees. With this, you can be assured that your money will not be put to trash but will serve as an investment to make your business or profession productive.

Brochures need to be eye-catching so as to attract attention. Thus, they must be printed in the most effective manner. The solid choice though is 4 color business cards printing. Why? Simply stated, it is outstanding – outstanding for the cards, outstanding for your resources.

To choose how many colors to use in a brochure printing job is an easy task. You will just have to consider the text, image, graphics, logo and the likes. This is another reason why 4 color printing is such a big hit. With it, colors are like a huge palette available to be used. Second, it is not expensive like six-color printing and spot colors.

To achieve color quality, avoid doing color separations just by yourself. Seek assistance. 4 color process is pretty exacting and may not be tolerated by amateurs. Thus, you have to have assistance from the pool of experts when it comes to 4 color business cards printing.

Business cards are advised to be printed on coated paper. After that UV coating can be applied. This will make them durable and lasting. To be sure that you will be getting high-quality prints, request for press proofs.

Make a lasting business card impression, 4 color business cards printing can be your valuable formula!

National Media Services Inc is your source for full-color business cards, as well as your other printing needs. Feel free to give us a call. Small orders are no problem.

What Makes Us Different?

2009-01-14T14:33:00.006-05:00

This is a question asked quite often... and I can say that, other than doing your entire project in-house, the one thing we do that others in the industry are still trying to copy us is:

"Before your project even begins its manufacturing process, you'll receive an actual production sample -- completed, printed, duplicated and shrink-wrapped -- for your review. After your approval, your finished product will ship in 5 days!"

When your project shows up on your door step, your excited, you open the box, and... a big surprise! It doesn't look like your art you sent to the duplication company. What happen?

In this case, probably several things happened: The company just sent your files to the printer (out-sourced, of course, because it's cheaper) and no proof or test was made. Your project was put on a large press and "ganged" together with several other jobs (this is how you get cheaper print projects). You can't really make any color corrections when your project is ganged with others. Which project do you adjust to?

At National Media Services, Inc, we print your entire project in-house on our stat-of-the-art HP Indigo offset press. This allows us to make a press proof, test your files and make sure everything prints OK. Then we make you an actual production run sample of your project.

No surprises here. You get to touch, feel and listen to your proejct before the work starts. There's always time to make corrections and adjustments to make sure your project turns out the way you want.

5 Reasons to Learn Music Theory

2009-01-11T14:35:00.005-05:00

If you thought music theory was a waste of time and not necessary to further your musical goals, then read these following 5 reasons why this is not true.

1. Read sheet music: Being able to play from any piece of sheet music. Well it may be hard to play BUT you can read it!

2. Be able to transpose: Say you are playing a piece from the sheet music you can now read but you think it sounds too high or too low, or just not right. Well now you can move it into a new key and play at a better singing.

3. Be able to modulate: You will be able to, with a few quick moves of the fingers, move your music into a new key with a succession of notes so pleasing to the ear it will bring a smile to your listeners faces.

4. It will increase your skill in improvising: Enough said.

5. Knowing music theory will help you recreate the sounds you enjoy in your favorite songs. Those fabulous chord progressions. The parts that give a song that certain sound. Gospel, Contemporary etc.

To learn music theory you don’t have to become a scholar on the subject. Just at least learn the basics. Getting a good music theory book and spending a few minutes a day reading from it and doing any included exercises can jump start your music playing.

PS: Music theory also makes for a great recording engineer. Check out out studio engineer, Will Shenk. National Media Services, Inc -- CD & DVD manufacturing fast and easy.

3 Steps to Playing Comfortably for a Crowd

2009-01-11T14:31:00.002-05:00

Most people are not comfortable performing in front people. When I say of performing, such as an instrument, or singing, or acting, I mean more than just knowing how to do well at your chosen craft, I mean doing it well and in front of people. It’s the “in front of people” part that gets us every time. How many of us sing like a bird in the shower but then when people are watching we can’t carry a note. Here are three steps to start you on the road to comfort (never complete) when called on to shine.

1. Don’t neglect to practice. Whether you sing or play an instrument practice is the key to being relaxed. The more familiar you are with what you are performing, the less anxiety you will have about messing up.

2. Don’t back up. Piano teaches pass this on all the time. If you mess up in the middle, or any place in your piece, don’t back up and repeat the offending passage. Keep going. Chances are your audience didn’t even notice.

3. Try not to be critical of your technical skill. Focus more on your overall performance. How does it sound as a whole? If you’re a pianist and you worry during your piece about your fingering then you’re ignoring the song and how it sounds. Worry about technicalities when you practice. Which should be often.

With time playing in front of and for other people will come much easier. You'll be a natural. So use every opportunity to show your stuff!

PS: You'll also sell more CDs. National Media Services, Inc -- CD & DVD manufacturing fast and easy.

Reprint of Quad State Journal Article

2008-12-31T13:08:00.003-05:00

Michael and Mike McCool

by Maggie Wolff Peterson

Some of the most advanced multimedia production in the region can be found in possibly the most unprepossessing location imaginable.

It’s in Front Royal, in a low brick building on the downtown bypass. A warren of rooms, the business was founded as National Cassette Services. Today, it’s known as National Media Services.

Up front, graphic designers conceptualize; upstairs, sonic designers lay down tracks. A single machine worth a half-million dollars is installed in the back, to convert computerized data into individualized marketing tools. Midway between, high shelves contain master tapes of work that proprietor Mike McCool completed decades ago.

These days, he’s going through those shelves, getting rid of obsolete stuff to make room for what’s new. The facility is undergoing a thorough facelift.

“There’s no free space,” McCool said.

McCool remains excited about the business he founded in 1979, after an Air Force career taught him the basics of broadcast engineering. “We created radio and TV commercials and all sorts of special productions for the Air Force,” he said.

In those days, the medium relied on magnetic tape, recorded reel-to-reel and dubbed onto cartridges. McCool bought used half-inch tape from the government and sliced it in half to size it for cassette use, and traveled between Pennsylvania and North Carolina, repairing audio equipment.

Eventually, he decided to stop. Having a leisure home in Front Royal made the town a logical place to settle. He brought a handful of clients with him. “My customers gave me their equipment and said they were tired of maintaining it,” McCool said.

At first, McCool worked from home. He began at his current location in 1982. “It was one-third the size it is now,” he said. “We kept adding on.”

Accretion has made the business diverse. From printed paper products to audio MP3 files online, National Media Services has a way to produce and reproduce items in as many or as few as a client needs.

In fact, short runs have become a niche market for the company. Unlike monster facilities that produce items in thousand-run minimums, National Media Services will make things on demand, a handful at a time. They’ll even make just one.

When the Jamestown-Yorktown Foundation was devising “Quadricentennial Minutes” to pitch television broadcasters on the upcoming 400th anniversary of the historic Virginia settlement, National Media Services designed the package that contained the CD. “We made just one, and sent it to them to preview,” McCool said.

The company won the contract.

National Media Services has done short-run CDs for rock bands and spiritual groups, for motivational speakers and educational firms. One band wanted its CDs to look like old 45 RPM records, with a centered “label” and actual grooves. Michael McCool, Mike McCool’s son and the next generation in the business, figured out how to do it.

“No one could do that, and do just 100, but us,” he said.

The company uses a specialized printer to apply images to heat-sensitive film that is then affixed to blank CDs. The resulting discs are individualized with art, photos or text in full color. Another machine prints nothing but the slender, sticky labels that secure the top edges of CD jewelboxes. Other machines score and slice paper for CD covers. The company is experimenting with heat-transfer equipment to extend marketing ideas onto tee shirts.

The first question McCool asks is what a client intends to accomplish with his marketing piece. From that come the ideas that become actual products. “Sometimes we talk people out of projects,” he said.

When Precision Tune, the national automotive chain, contacted National Media Services to bid on part of a multi-faceted media kit for its 300 franchisees, McCool asked enough questions to convince the corporation that his little company could do everything necessary. “They were using nine vendors to put the project together,” he said.

The company has also ventured into cyberspace. Through proprietary Web sites, the company markets access to recorded information, the same way it markets CDs. A client, such as a motivational speaker, will hire the company to record seminars and transfer the information to a Web address.

At one time, McCool dispatched 55 employees in five crews nationwide to produce CDs onsite for clients. “We traveled at least 20 days a month,” he said.

The National Media Services team would set up at the back of a seminar room, record lectures and produce recordings for attendees to buy. Internet access changed all that.

And after the terrorist attacks of Sept. 11, 2001, everyone is working leaner. Less luggage means getting through airports quicker. You “can’t schlep equipment all around,” McCool said.

For a group of lawyers, the company put 15 years’ worth of instructional material on one of its 20 Web sites. “That will end up being better than when we used to do cassettes,” McCool said.

Still, there is a market for hard copies. So, in addition to web audio, the company produces discs. “Not everybody downloads,” McCool said. “You hear a lot about downloads. But it’s still a small, small percentage.”

Not all production involves travel. Two production studios allow the company to record professionally. Studio techniques enlarged the sound when a 13-person choir from Christendom College in Front Royal made a CD of spiritual music at National Media Services. “It sounded like a cathedral,” McCool said.

These days, National Media Services employs 20 people full time. McCool makes sure every employee has health insurance, enforces a no-smoking policy and at one time, created a nursery on site for employees with small children. Flextime allows workers to come in when it suits them best.

McCool said his greatest challenge is local. It’s hard to get people to believe “something good comes out of Front Royal,” McCool said.

“We’ve always had to do something different to survive,” he said. “The market around here isn’t big enough to do just one thing. We’ve had to make it, go get it, drag it back to Front Royal and do it.”

Full Color Disc Imprints

2008-08-18T15:58:00.004-04:00

Wow! The response to our new hi-resolution full color disc imprints is amazing. With our new technology we are offering these imprints at no additional cost with only 150 piece order.

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CDs and DVDs in Jackets

2008-01-05T11:01:00.001-05:00

No longer buy 1000 CDs or DVDs in Jackets (also called sleeves) when you really only need 100 or so. Check out www.CDs-in-Jackets.com where I've listed most of our paperboard packaging in one place.

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