Trade shows, sales calls, and front lobby displays would feel incomplete without the presence of a quality brochure. Whether yours is a product- or service-focused company, a brochure will help you accomplish your ultimate goal of increasing profits. Building the right brochure takes some careful planning.Here are some tips to get you headed in the right direction:
• The front panel. Your brochure doesn’t accomplish its goal if it never gets opened. The front panel of your brochure must give the reader a reason to continue reading. Eye-catching graphics and intriguing text will serve to grab the reader’s attention and pull them into the rest of the piece. Spend extra time crafting this part of your brochure.
• The inside. There are a few different ways you can structure your brochure based on the fold you choose. A simple half-fold will give you a brochure that looks like a book. In the tri-fold brochure, the left and right flaps open to reveal the message inside. And the z-fold results in an accordian-like brochure. The fold of your brochure has a significant impact on the look, feel, and functionality of the piece, so it is worth spending some time deciding which option is best for your brochure.
• The back panel. No matter what style of fold you choose, you will end up with a back panel. This is a great place to put your company’s contact information, or to provide the reader with a “special offer” coupon. Include some sort of action step to encourage the reader to interact with your company. Doing this will give your brochure the ability to not only inform potential customers, but empower them to do business with your company.
Let us take care of all your printing needs. Contact us today.
